Check with seller [Hà Nội] Brand & Marking Director

Tuyển dụng, việc làm Hà Nội Brand & Marking Director
Thông báo tuyển dụng Brand & Marking Director
Chi tiết công việc

Thu nhập:
Thương lượng
Loại hình:
Toàn thời gian





Chức vụ:
Nhân viên
retail
media
content
sem
Mô tả công việc
YOUR MISSION:
Lead the strategy and execution of brand and marketing across our portfolio. Build equity, drive acquisition and retention, and ensure a seamless omnichannel experience across retail, eCommerce, and digital platforms.
KEY RESPONSIBILITIES:
1. Brand Strategy & Identity:
• Develop and execute comprehensive brand strategies that align with company vision, market positioning, and sustainable growth objectives
• Define and evolve each brands value proposition, personality, tone of voice, and visual identity
• Create brand systems that scale across physical and digital touchpoints, ensuring consistency and emotional resonance
• Conduct customer insight and competitive analysis to inform brand architecture and refine market fit
• Manage and govern brand guidelines across internal and external teams
2. Integrated Marketing Planning & Execution:
• Develop annual marketing calendars, campaigns, and budget plans aligned with business and brand goals
• Lead go-to-market strategies for new store formats, product categories, and promotional launches
• Design marketing initiatives that build genuine connection rather than mere awareness, fostering long-term brand affinity through integrated storytelling
• Manage full-funnel marketing ecosystems across ATL, BTL, digital media, CRM, content marketing, and in-store experiences
3. Omnichannel Experience & Digital Journey:
• Lead
digital marketing
execution across paid, owned, and earned media: SEM, social, CRM, email, and affiliate
• Guide content strategy across platforms to drive community, engagement, and brand affinity
• Collaborate with the eCommerce team to optimize product storytelling, landing pages, and digital merchandising
• Support loyalty program design and activation to increase retention and LTV
• Improve digital journey, conversion funnel, and cross-channel integration
4. Customer Intelligence & Performance:
• Leverage sophisticated market research and customer insights to inform brand strategy and optimize campaign effectiveness across all touchpoints
• Develop comprehensive measurement systems that capture brand health beyond traditional metrics, including awareness, consideration, NPS, loyalty, and lifetime value
• Drive customer lifecycle optimization through deep understanding of premium consumer behavior, purchase patterns, and engagement preferences
• Lead competitive intelligence and market opportunity identification to inform strategic positioning and expansion decisions
• Transform data into strategy by distilling insight into focused decisions - empowering leadership to act with clarity and confidence
5. Team Leadership & Stakeholder Collaboration:
• Build and develop a high-performing brand & marketing team across strategy, content, creative, and digital
• Inspire a culture of creativity, accountability, and customer obsession
• Establish elegant operational frameworks that balance creativity with commercial effectiveness and measurable outcomes
• Manage annual marketing budgets strategically ensuring optimal resource allocation, ROI-driven execution, and sustainable growth investment
• Collaborate cross-functionally with Commercial, Retail Ops, Product/Category, IT, and Finance
• Manage agency partners and vendors to deliver brand-aligned outputs on time and budget
• Establish scalable marketing processes and decision-making frameworks
6. Strategic Partnerships & External Relations:
• Cultivate relationships with premium partners including creative agencies, media collaborators, and specialized service providers who share our commitment to excellence
• Manage brand collaborations and sponsorships that enhance brand equity and reach target audiences with authenticity and cultural relevance
• Oversee integrated PR and communications strategy ensuring consistent brand voice across media relations, thought leadership, and community engagement
• Build strategic vendor ecosystems that provide scalable support while maintaining quality standards and cost efficiency
• Represent the company at industry events and professional forums, establishing thought leadership in premium retail marketing
Yêu cầu
Education & Experience:
• 10+ years in brand & marketing (3-5 in leadership), ideally in premium retail, lifestyle, or FMCG
• Proven success in building or revitalizing consumer brands with omnichannel integration
• Strategic thinker with strong commercial acumen and analytical skills
• Inspirational leader who balances creativity with execution discipline
• Appreciation for both global best practices and Vietnamese cultural values
Personal Attributes:
• Strategic Entrepreneurial Spirit: Comfortable with ambiguity while maintaining high standards, attention to detail, and commercial discipline
• Premium Brand Intuition: Natural appreciation for quality, craftsmanship, and the subtle elements that create desire and justify premium pricing
• Cultural Intelligence: Ability to honor Vietnamese values while embracing global premium standards and best practices
• Leadership Grace: Experience building consensus and inspiring teams through influence, mentorship, and collaborative problem-solving
• Growth Orientation: Excited by continuous learning, strategic adaptation, and the opportunity to expand impact and capabilities
• Collaborative Excellence: Builds trust easily, contributes positively to company culture, and maintains strong cross-functional partnerships
WHO WILL SUCCEED:
You will thrive in this role if you:
• Masters Premium Brand Psychology: You have successfully built and positioned premium brands that command higher pricing through genuine value creation, and you understand the subtle art of cultivating desire without compromising authenticity
• Thinks Omnichannel From Day One: You see digital and physical touchpoints as integrated brand experiences, and youre excited to architect MTs e-commerce launch as a seamless extension of our premium retail proposition
• Builds Marketing Excellence: You have a proven track record of developing high-performing marketing teams that blend creative vision with commercial discipline, turning talented individuals into brand ambassadors who elevate industry standards
• Operates Like a Strategic Business Partner: You approach marketing with full P&L accountability, making investment decisions that balance immediate performance needs with long-term brand equity and sustainable competitive advantage
• Translates Global Sophistication to Local Relevance: You can take international premium marketing best practices and adapt them thoughtfully to Vietnamese consumer culture, creating campaigns that feel both aspirational and authentically local
• Delivers Growth Through Brand Strength: You believe that sustainable commercial success comes from building brands people genuinely love and trust, and you have the metrics and case studies to demonstrate this philosophy in action
• Leads Through Transformation: Youre energized by the challenge of establishing marketing functions from foundation to excellence, and you can guide creative and analytical professionals through rapid organizational growth
• Balances Art and Science: You seamlessly integrate creative intuition with data-driven decision making, using consumer insights and performance analytics to fuel breakthrough brand strategies
Most importantly, you are passionate about creating brands that matter - brands that go beyond transactions, not only building relationships, but quietly reshaping how premium living is felt, trusted, and chosen - every day, by real people.
WHAT WE CAN OFFER:
• Flexible hybrid working and flat, open culture
• Premium healthcare & employee discounts
• 18+ days annual leave plus birthday leave
• Study leave & professional development support
• Chance to shape some of Vietnams fastest-growing premium brands
If youre excited to lead with impact and leave a lasting brand legacy - lets talk.
Quyền lợi
Thưởng
Competitive salary & remuneration package with 100% salary and SHUI from probation period
Nghỉ phép có lương
05-day work week with hybrid working condition
Đào tạo
Flat structure and result-oriented working culture
Thông tin khác
NGÀY ĐĂNG
[protected info]
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
KỸ NĂNG
Brand Marketing, Marketing, FMCG, E commerce, Strategic Leadership
LĨNH VỰC
Bán lẻ/Bán sỉ
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
10
QUỐC TỊCH
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Thông tin chung
Thu nhập: Thương lượng
Nơi làm việc
1 Thai Ha Street, Trung Liet Ward, Dong Da District, Hanoi, Vietnam
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