Kiểm tra với người bán Hồ Chí Minh => SALES & MARKETING MANAGER (L Concepts)

Overall purpose of the job : This role requires someone who is passionate about F&B/hospitality in general and our brands in particular. This position is responsible for building an effective and strategic marketing plan; and is accountable for the development of a high-performance, result-driven team of brand ambassadors. The Sales & Marketing Manager will need to be both a people person and a doer as he/she adopts a “whole-of-company” approach in executing all initiatives on brand, on time and on budget, in order to achieve the company’s financial and non-financial KPIs. Key Result Areas (Goals) 1. Business development and sales 1.1 Build and maintain partnerships for affiliated marketing and as additional sales channel 1.2 Promote and secure group and corporate bookings 1.3 Work with Operations on local relationship marketing – analyse local trade areas, identify sales building opportunities and build relationship with the community --------------------------- 1. Marketing and communications 1.1 Build and execute a strategic and effective marketing plan, focused on high-impact campaigns and promotions 1.2 Communicate strategically across online and offline channels 1.3 Organize events and activities 1.4 Develop and implement store visual program for each season 1.5 Develop new store opening plans that include pre-opening, grand opening and opening activities to sustain momentum 2. Brand stewardship 2.1 Ensure art direction of brand collaterals are in compliance with brand guidelines 2.2 Issue, maintain and oversee implementation of look and feel SOP 2.3 Be a brand ambassador at all times 3. People 3.1 Attract, equip and retain talent 3.2 Instill culture and values 3.3 Identify potential successors 4. Customer 4.1 Handle and respond to customer inquiries and feedback in a prompt and sincere manner 4.2 Grow and leverage CRM/loyalty program 4.3 Gather customer insights through various tactics such as direct engagement in-store, traffic generator surveys, mystery guest and comment cards 5. Process 5.1 Conduct product and promotion training and briefings 5.2 Conduct promotional audits 5.3 Track and measure performance of all initiatives 5.4 Carry out post-mortems for large campaigns or events 5.5 Collect and report market intelligence Quyền lợi được hưởng Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương Yêu cầu kỹ năng - >5 years of marketing experience in a managerial role in 5* hospitality / F&B / restaurant groups - Bachelor’s degree in any of the following: business administration, marketing, or communications - Presentable appearance - Undergone training in hospitality, culinary, leadership or digital marketing - Able to work outside standard office hours Job Specific Skills and Competencies 1. Advanced communication skills: verbal and writing skills in English 2. Well-developed research and analytical skills: good at collecting market insights and trends, then analyze them for concept validation and marketing purposes 3. A critical and strategic thinker with great attention to details 4. Social media: Able to design, build and maintain social media accounts 5. People person: outspoken, social, and good presentation skills. Must be confident to pitch ideas internally, as well as build relationships not only with media, but also community groups, suppliers, emerging artists, etc. to manage and facilitate our communications and brand concept promotion. 6. Problem solver: a rational, resourceful, flexible and quick-thinking mind 7. Extensive understanding of online and offline marketing trends and tactics, and how to unite our business activities with social media to deliver fully integrated campaigns. 8. Project, time, budget and interpersonal relationship management skills 9. Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities 10. Design and artwork experience: knowledge in Photoshop and/or Illustrator 11. Passion for producing edgy and engaging communications that will help us stand out from the crowd 12. Existing network with media (magazine/newspaper editors, journalists), suppliers (printing, video producers, photographers, graphic designers, copy writers, etc), artists and emerging artists, and community groups. A-Player Competencies 1. For managers: 1.1. ability to hire A-players 1.2. Develop people 1.3. Flexibility 1.4. Calm under pressure 1.5. Strategic thinking 1.6. Creativity/innovation 1.7. Enthusiasm 1.8. Work ethics 1.9. High standards 1.10. Listening skills 1.11. Humility – openness to criticisms/ideas 1.12. Communication skills 1.13. Teamwork 1.14. Persuasion skills 2. For any position: 2.1. Chemistry 2.2. Commitment 2.3. Coachable 2.4. Ego under control 2.5 Requisite intellect JOB FIT 1. Brand fit a. International exposure b. Hospitality/lifestyle/premium product experience c. Outgoing, sociable, active lifestyle d. Artistic sensibility e. Bonus: prior F&B industry experience 2. Culture fit a. Mature, wise leader who has hired, managed and developed large teams b. Able to work independently (have experience as department/BU head, reporting to top management) c. Have experience with rapidly growing businesses d. Bonus: prior entrepreneurial experience 3. Knowledge, skills and abilities a. Drive revenue growth through energetic, creative and high impact campaigns b. Build and implement strategic plan with clear KPIs c. Introduce science into marketing with clear performance tracking Liên hệ - Người liên hệ: Công Ty TNHH L&#***;&#***;usine - Điạ chỉ: Hồ Chí Minh

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